Brunswick strikes it big with signing of two world class bowlers


    Industry News

    Del Ballard and Carolyn Dorin-Ballard join Brunswick to expand Coaching Program

    CarolynDelBallardBrunswick.jpg With a strong emphasis on organized coaching, Brunswick Bowling & Billiards – Retail Division has announced the additions of two professional bowlers to its teaching staff.

    Two-time U.S Open champion Del Ballard will serve as a full-time teaching professional and two-time Professional Women's Bowling Association (PWBA) Bowler of the Year Carolyn Dorin-Ballard will serve as a teaching representative.

    "We are thrilled with Del Ballard and Carolyn Dorin-Ballard joining Brunswick's teaching staff to further promote organized coaching in all of our bowling centers," said Don Jones, director of marketing, Brunswick Bowling & Billiards - Retail.

    "With help from the Ballards, we can convert the casual bowler into a more frequent customer. When people grasp the basics of bowling, it makes an enormous impact; it makes bowling more fun and that's what brings people back."

    In their new roles, Del and Carolyn will work with bowlers of all levels at Brunswick Zone centers across the country. Their main focus will be leading clinics and lessons for high school and youth bowlers and working with them to become lifelong bowlers.

    "The face of bowling is changing to include more families and casual bowlers," Jones said. "Therefore, Brunswick is taking a lead in providing personal coaching and tips for bowlers of all skill levels to help improve their game."

    Del Ballard joined the Professional Bowlers Association (PBA) tour at age 19 and won his first major title in 1987. From there, he went on to win two U.S. Open Championships, the Tournament of Champions, the United States Bowling Congress (USBC) Masters and the Brunswick World Open. He has won 12 PBA titles.

    Carolyn Dorin-Ballard joined the professional tour in 1991 and won 20 PWBA titles, three major championships, five Women's International Bowling Congress (WIBC) championships, and is a two-time PWBA Bowler of the Year and seven-time WIBC All-American.

    Dorin-Ballard also serves as the USBC spokesperson for high-school bowling and as the director of development for the Bowling Proprietors Association of America Foundation.

    Originally published Feb. 12, 2007