QubicaAMF expands its strategic alliance with Bowltech in Germany


    Industry News

    2011QubicaAMFLogo.jpgBowltechLogo.jpgQubicaAMF Worldwide has announced that it has extended its Strategic Alliance with Bowltech in Europe. Effective April 1, Bowltech will serve as QubicaAMF's exclusive, full line distributor in Germany, Austria and the German speaking regions of Switzerland, in addition to Denmark, Sweden, the Benelux.

    During the initial transition period, customers in these markets should continue to work with their current QubicaAMF or Bowltech contact for purchases or support.

    Bowltech had previously established a logistics company named European Bowling Distribution B.V. ("EBD") to be the Master Distributor for QubicaAMF Aftermarket Products in Europe.

    EBD distributes QubicaAMF Aftermarket Products to QubicaAMF sales offices in France and the U.K., and to Bowltech sales offices in Sweden, Denmark, the Benelux and now Germany, Austria and parts of Switzerland.

    In addition they are responsible for the distribution to other authorized QubicaAMF distributors throughout Europe. Those various sales offices and distributors will continue to service the end customers in their respective local markets.

    QAMFVPRonWood.jpgThe German QubicaAMF employees will join the Bowltech organization. The newly combined team will be positioned to provide an improved level of service to the market. In addition, Folkert Nievelstein, former QubicaAMF EMEA Regional Sales Manager for Central & Northern Europe, has accepted the position of Managing Director for Bowltech in Germany.

    "This extension of the Strategic Alliance between QubicaAMF and Bowltech is the perfect fit in this market and a natural fit for the two companies. We have been working together successfully in Europe since 2009, when Bowltech first became the QubicaAMF distributor in Denmark," said Ron Wood (pictured left), Senior Vice President International Sales and Service for QubicaAMF Worldwide.

    2012BowltechHansKrol.jpg"We are eager to become the full line distributor for QubicaAMF in these new markets, especially following the recent launch of several exciting QubicaAMF products such as the new Bowler Entertainment System, BES X, the EZ Touch lane machine, SPL II Lanes and EDGE Pinspotter Upgrade Kit," said Hans Krol (right), owner of Bowltech.

    "This is a great fit for our business. We're looking forward to representing QubicaAMF, its broad product line and supporting QubicaAMF customers in Germany over the coming years."

    Both QubicaAMF and Bowltech will continue to operate their respective direct sales offices in France and the U.K. QubicaAMF will continue to stock and sell its full line of pins in Europe. Bowling Centers throughout Europe will continue to purchase from either the appropriate QubicaAMF sales office or their existing QubicaAMF distributor.

    In all other European markets, customers should continue to work through their existing QubicaAMF distributors.