Matchroom Sport signs new deal with Sky Sports

    04/05/13

    Industry News

    Five-year agreement covers ten different events

    2013MatchroomSportLogo_small.jpg Matchroom Sport, a sport event promotions company led by the founder and owner English entrepreneur Barry Hearn and his son Eddie, has announced a new five-year agreement with Sky Sports to bring a variety of outstanding events to one of the world's premier sports channel, including one tenpin bowling event.

    Commencing this year, the deal encompasses ten events in total producing nearly 200 hours of high quality programming per year up to the end of 2017.

    The agreement is an extension of an ongoing relationship between the two organizations that goes back to 1991, Sky Sports' inaugural year.

    "Our long-standing relationship with Sky Sports has been a vital ingredient in the Matchroom story over the years and we are very excited to be continuing it into the future," commented Matchroom Sport chairman Barry Hearn.

    "Without doubt, Sky Sports have always been the pioneer in sports TV with production values and levels of creativity that leave the competition in their wake.

    "We are excited to be providing them with a variety of events in a variety of sports which showcase these sports to huge UK audiences."

    Events include the 20 year-old Mosconi Cup, the Ryder Cup of pool; the recently produced World Championship of Ping Pong which put old school table tennis back on the map; Fish'O'Mania, the FA Cup of fishing which is now entering its 20th year, as well as the Fish'O'Mania International event.

    Also included is the popular World Seniors Snooker Championship which sees legends of the baize compete once again; the PGA EuroPro Tour, the 15 event developmental golf tour that has produced some of today's golfing superstars and the Weber Cup which pitches Europe and America's finest tenpin bowlers in a Ryder Cup-style competition.

    Other events include the World Pool Masters, pocket billiards oldest invitational event; the World Cup of Pool which sees 32 nations compete and FLW Outdoors Bass Fishing, the big-money US-based tournament fishing circuit.

    In addition, Matchroom Sport has exclusive long-term agreements in place with Sky Sports for major boxing promotions including the exciting Prizefighter series, as well as 50 days of top-rated PDC Darts tournaments each year.

    All events are also available via Sky Go, which offers Sky customers access to live and on demand programs and films from up to 43 channels on a wide range of internet-connected devices including laptops, smart phones, tablets and games consoles.