Strike Ten Entertainment partners with Richard Petty Motorsports


    Industry News

    2015RichardPettyMotorsportsLogo.jpgRichard Petty Motorsports (RPM) and Strike Ten Entertainment (STE), the bowling industry's marketing arm and sponsorship division, announced a new, one-race partnership that will feature as the primary sponsor of the No. 9 Ford driven by Sam Hornish Jr.

    The No. 9 Ford will make its on-track debut at the Federated Auto Parts 400 NASCAR Sprint Cup Series race on Saturday, September 12 at the Richmond International Raceway. is the destination for bowling fans and enthusiasts seeking news and information about one of America's favorite pastimes and the nation's number one participatory sport - bowling.

    This isn't's first race - the website partnered with Richard Petty Motorsports at the 2014 400 at Pocono Raceway. With more than 71 million people taking to the lanes every year, is a one-stop location where people of all ages can go to satisfy their love of bowling.

    "We are very excited to once again partner with Richard Petty Motorsports as we continue to raise awareness for the sport of bowling among NASCAR's loyal fan base," said John Harbuck, President of Strike Ten Entertainment.

    "Like bowling, racing is recognized by fans all over the world, and we believe Richard, Sam, and the entire No. 9 team will be great ambassadors for both the sport and our bowling centers across the country."

    "There is so much energy and attention on this race, it's a night that you want to be a part of," said Tom Martino, President of the Bowling Proprietors' Association of America.

    "We can connect with so many race fans and drive them to and into our 3,500 bowling centers across this great country. Partnering with Richard Petty Motorsports and Sam Hornish Jr. allows us to be a part of a great day and hopefully we end the night with a win."

    "We couldn't be happier to have continue their commitment with Richard Petty Motorsports," said Mike Hargrave, Executive Vice President and CMO, Richard Petty Motorsports.

    "Saturday's race provides them with a big stage on one of NASCAR's premier nights. We're looking forward to bringing their brand to the passionate NASCAR fan base this week."

    The last race before The Chase for the NASCAR Sprint Cup at Richmond will kick off under the lights on Saturday, September 12. Live coverage begins at 7:30 p.m. ET on NBC Sports Network.