IBMA member Joyce Letourneau dies

    04/14/16

    IBMA News

    20160412JoyceLetourneau.jpg Joyce Letourneau, former owner of the TenPin Alley bowling newspaper, died April 12 at her home in North Las Vegas following a long illness.

    A member of the BWAA/IBMA for 20 years, Joyce served as TenPin Alley's Operations and Sales Manager. She jointly owned the monthly paper for 16 years with her husband, IBMA member Frenchy Letourneau.

    An avid consumer advocate, Joyce's monthly column "Reality Bites" tossed hard and fast commentary toward slick business practices, utility weirdness, and all types of consumer fraud.

    She pulled no punched when it came to exposing schemes designed to relieve bowlers and their families of their hard-earned money. Almost everyone who picked up a copy of TenPin Alley went right to her column first.

    From the early 1990's to 2004, hubby Frenchy served as league secretary to as many as five leagues a week. Joyce, a former auditor and data processor, took on the tasks of maintaining all the league finances. Naturally, it was Joyce who collected the Secretary fees at the end of the season, which was fine with Frenchy.

    Bowlers learned to respect the couple when it came to handling league funds. When the Castaways (formally Showboat) abruptly closed its doors following foreclosure proceedings, the Letourneau's Western Scratch league was one of only a very few who did not lose their prize money because they saw the end coming, and banked outside the facility. The league received their entire funds at a meeting at Texas Station a week later.

    Joyce served for two years as an auditor for the Bowling Writers Association of America. Her BWAA/IBMA membership allowed her to garner close friendships with many Hall of Famers, including Joe Norris, Dick Weber, Chuck Pezzano, John Jowdy, Dick Evans, Fran Deken, Jeanette Robinson and Carmen Salvino. She also enjoyed sparring politics with Bowler's Journal Editor Jim Dressell.

    Health issues prevented her from being a bowler, but her involvement in bowling allowed her to meet and know many in the industry, as well as many of the top bowlers in the world.

    Surviving cancer in 2009, she would often tell anyone who listened, "Save as many children as you can from the perils of smoking." In 2010, she was awarded the Dick Batista Survival Award by the east coast Metropolitan Bowling Writers Association, spearheaded by MBWA President Dan McDonough and Hall of Fame scribe Chuck Pezzano.

    In 1995, when Frenchy rolled his first 300 game, the Showboat awarded him $100. Yep, Joyce got that, too.