Newly formed Bowling Vision U.K. is new Small Goods Distributor for Brunswick


    Industry News

    Brunswick.jpg In an effort to better serve the market, Brunswick Bowling Products has announced a change in European distribution. Effective immediately, Bowling Vision Ltd., U.K. has been appointed distributor for consumer products and aftermarket products in the United Kingdom and Ireland.

    Bowling Vision is owned by two of the U.K.'s leading bowling veterans, David Trend and Graham Waller, who have a combined 60 years of industry experience.

    Their knowledge and expertise allow them to understand the needs of bowling centers and what it takes for a center to succeed. Bowling Vision will operate from the existing Brunswick facility in Kettering, England, where Trend and Waller successfully operated the small goods distribution business for Brunswick for the past year.

    Consumer products include the entire range of Brunswick balls, bags and shoes. Aftermarket products include Brunswick spare parts, lane supplies, pins and the new Authority22™ Lane Maintenance System.

    This change does not affect the sales of bowling center equipment. Bowling International Ltd. continues to represent Brunswick bowling center equipment for new start bowling centers and modernization of existing centers.

    "We feel very confident that by combining the Brunswick range of products with the experience of Trend and Waller, the bowling business in the United Kingdom and Ireland will continue to succeed with the very best the industry has to offer," said Brent Perrier, president of Brunswick Bowling.