Tony's® Pizza inks partnership with Strike Ten Entertainment

    05/06/09

    BPAA News

    Number one value pizza brand enters two year agreement

    2008BPAALogo.jpgTony's® Pizza, synonymous with moms and kids, will now be as well known throughout the bowling community. The makers of Tony's® Pizza announced yesterday that it has joined forces with Strike Ten Entertainment, the marketing arm of the bowling industry in a momentous, national two-year marketing partnership.

    The alliance will include millions of specially marked Tony's® Multi-serve Pizza on-pack coupons for a complimentary game of bowling - this high-value coupon is right on the packaging, just Clip-&-Bowl - redeemable at the over 2,000 Strike Ten Entertainment member bowling centers.

    "Bowling is a great sport that touches the lives and creates enduring memories for tens of millions of kids and families," said Dan Hammer, senior vice president of marketing for Schwan's Consumer Brands North America, Inc.

    "We're excited to embark on this partnership with Strike Ten Entertainment and offer our consumers a free game of bowling. What better way to spend some quality time with the family, than an afternoon of bowling, followed by a Tony's® Pizza for dinner!"

    Bowling is the number one participatory sport in America with more than 67 million people bowling annually. In addition to the on-pack coupon, the agreement calls for Tony's® Pizza promotional items to be featured in Strike Ten Entertainment bowling centers and grocery stores across the country, as well as the sponsorship of three major bowling events: The USBC Queens (April 25-29, 2009), Bowling's Clash of Champions (May 9, 2009), and The USBC U.S. Women's Open (August 9, 2009).

    "Bowling and pizza are two great American traditions that go hand-in-hand," said Frank DeSocio, vice president for Strike Ten Entertainment. "We are proud to partner with Tony's® Pizza, a trusted brand known for taste and quality. This partnership is sure to be a hit with the more than 21 million kids who bowl each year."