BPAA and Pepsi sign multi-year proprietor agreement


    BPAA News

    Exclusive agreement renews longstanding partnership

    2008BPAALogo.jpgThe Bowling Proprietors' Association of America (BPAA) and Strike Ten Entertainment (STE) have announced the renewal of a multi-year proprietor agreement with PepsiCo Foodservice. The terms of the multi-year agreement will begin on January 1, 2010 after the current contract ends on December 31, 2009.

    Under the agreement, Pepsi will continue as the "Official Soft Drink of Bowling." PepsiCo Foodservice will provide BPAA-Pepsi centers with Pepsi beverages, such as Pepsi, Mtn Dew, Sierra Mist and Aquafina as well as Tropicana juices and juice drinks, Lipton iced teas and Gatorade sports drinks in fountain, bottles and cans.

    "We are very pleased to present our members with this exciting new program which offers great support and tools to drive traffic," said Jim Sturm, BPAA president. "PepsiCo Foodservice remains a loyal partner to our members, which is evident in their stronger commitment of financial support to the entire bowling industry."

    "The Bowling Proprietors' Association of America and its member centers have been great partners for over 25 years," said Joe Cugine, chief customer officer, PepsiCo Foodservice. "Millions of people of all ages from all over the country love bowling. We are thrilled to continue supporting one of America's favorite sports for years to come."