STE teams ups with Dale Coyne Racing at Milwaukee Mile Indy Car Race


    Industry News branding to be featured on Alex Lloyd's No. 19 car engine cover

     Strike Ten Entertainment (STE), the sales and activation arm of the bowling industry, today announced a landmark deal with Dale Coyne Racing to feature branding on its No. 19 engine cover during the IZOD Indy Car Series' Milwaukee Mile Race.

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    On June 19, for the first time in history, the loyal and passionate fan bases of both bowling and Indy Car racing will come together in Milwaukee, Wisconsin to cheer on the No. 19 car, driven by Alex Lloyd, as well as through the national telecast on ABC. is the premiere online property and website home of the bowling industry, serving as the consumer connection to bowling promotions, endorsements and league information at more than 4,000 bowling centers nationwide.

    "Just like the thrill of rolling a perfect strike, the adrenaline rush of riding in an Indy Car at the Milwaukee Mile is undeniable." said Frank DeSocio, for Strike Ten Entertainment.

    "We are very pleased to team up with Dale Coyne Racing and Alex Lloyd for this exciting partnership that brings together two of America's most beloved sports: bowling and racing. We look forward to future partnerships with the racing industry."

    Dale Coyne Racing has been a long standing staple in racing since 1984. Current No. 19 car driver Alex Lloyd, who finished fourth in the 2010 Indianapolis 500 for Dale Coyne Racing, is the only current driver to win on the oval and road course at the Indianapolis Motor Speedway.

    "We are proud to align ourselves with the bowling industry and - a great brand that is the online hub for bowling fans and enthusiasts worldwide. Partnering with the bowling industry itself provides a powerful opportunity to showcase our own brand before the nearly 69 million people who bowl each year across virtually every market in the nation," said team owner Dale Coyne.

    The Milwaukee Mile is recognized as the oldest, premier auto racing venue in America. Eight years before the first Indianapolis 500, motorized racing events were taking place on the Milwaukee Mile, making The Mile the oldest, continually operating motor speedway in the country.

    The IZOD Indy Car Series race at the Milwaukee Mile will be held on June 19, and will be televised nationally at 3:30 p.m. on ABC.