Survey says bowling is No. 1 participatory sport among adult consumers By Mark Miller



    Republished courtesy of (Sept. 13, 2011)

    20110913No1parcipantSport.jpgBowling is the most popular participant sport in America according to research released by the Bowling Proprietors' Association of America.

    The survey of 24,000 American adults by Simmons Market Research showed that 22.2 percent took part in bowling in 2010. That beat out popular sports like basketball (15,.1 percent) and golf (13.7). Billiards/pool finished second in the study at 17.4 percent followed by basketball, golf and aerobics (11.9).

    2009BPAAEDStevenJohnson.jpg"The tens of millions of Americans who bowl every year can't be wrong - and there is no sport more inclusive, welcoming and fun and that has an appeal that spans all ages, backgrounds and genders," said BPAA Executive Director Steve Johnson (pictured right).

    "More and more Americans are discovering and rediscovering bowling as a wholesome and affordable experience. From adult organized play and youth leagues to birthday parties, singles nights and good old-fashioned family outings, bowling continues to be a top draw among Americans of all ages."

    Participation sports are defined as those that typically require more than one person to play. Baseball ranked No. 6 in the survey at 11.4 percent. Yoga and football tied for seventh at 9.5, soccer was ninth at 8.4 and volleyball was 10th at 8.2. Bowling has been aided in recent years by the increase in construction of family bowling centers and increase in statewide smoking bans that have brought more youth and women into the sport.