Lipton Iced Tea to become "Official Thirst Quencher" of Bowling's U.S. Women's Open

    03/16/12

    United States

    2012USWOLogo.jpg The Bowling Proprietors' Association of America (BPAA) has announced it has formed a partnership with PepsiCo and 100% Natural Lipton Iced Tea, entitling the renowned beverage brand as an official sponsor of the 2012 Bowling's U.S. Women's Open.

    100% Natural Lipton Iced Tea will serve as the "Official Thirst Quencher" of the 2012 Bowling's U.S. Women's Open, which will be held under the iconic Virginia Street arch in Reno, Nevada - the "biggest little city in the world."

    The partnership will include 100% Natural Lipton Iced Tea branding throughout the event space, prominent brand exposure on-site, as well as on the event's website and in press materials, and multiple sampling stations in downtown Reno for the duration of the event, taking place June 21-27, 2012.

    "This is a tremendous partnership between two great brands - PepsiCo's iconic Lipton Iced Tea and the brand of bowling," said Steve Johnson, executive director of the BPAA.

    "The all-natural ingredients found in 100% Natural Lipton Iced Tea make it the perfect beverage choice to satisfy our athletes during this year's hot competition under the bright lights of Reno."

    For the second consecutive year the Bowling's U.S. Women's Open, bowling's most prominent women's event, will be televised on ESPN2, and this year's tournament will mark the first-ever women's outdoor bowling event under the lights of the Reno Arch. This cutting-edge, outside-the-box spectacle, hosted by a sport that is loved by all ages, makes the Open a perfect partner for 100% Natural Lipton Iced Tea.

    "We created 100% Natural Lipton Iced Tea because we believe that the ultimate iced tea refreshment starts with great tea and simple, natural ingredients - it a perfect thirst quencher for the tremendous athletes who will compete in the 2012 Bowling's U.S. Women's Open," says Mary Barnard, Vice President and General Manager of the Pepsi Lipton Tea Partnership.

     


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