World Bowling exhibits new trade name and logo at SportAccord Convention


    World Bowling News

    12th edition attracts 1636 attendees representing 78 nationalities from around the world


    2014WorldBowlingLogo.jpg 2014SportAccordConventionLogo.jpg The SportAccord Convention is an annual week-long series of meetings, educational functions and Expo under the management of SportAccord formerly the General Association of International Sports Federations (GAISF).

    World Bowling formerly Federation Internationale des Quilleurs (FIQ) is a member of SportAccord as are all other sports recognized by the International Olympic Committee (IOC) as well as some that are not.

    The 12th annual SportAccord Convention 2014, which attracted 1636 attendees representing 78 nationalities from around the world, was held from April 6-11 at Susesi Convention Center (pictured above) in Belek/Antalya, Turkey.

    The convention also included the annual meetings of the International World Games Association (IWGA), the Association of IOC Recognised International Sports Federations (ARISF) and SportAccord.

     World Bowling was represented by Kevin Dornberger, World Bowling President, and Vivien Lau, FIQ Secretary-General.

    For the first time ever, World Bowling had a booth at the Expo, exhibiting the new trade name and logo. The booth was manned by Dornberger, Fung, two-time World Champion Clara Guerrero from Colombia, and Andrew Cain, USBC President and former national team member.

    L-R Cain, Lau, Dornberger and Guerrero. Click images to enlarge.

    "We met many individuals who were not very familiar with FIQ/WTBA, illustrating the reason for the change in our public name. These included IOC members, NOC Presidents and other sports administrators," Dornberger said.

    "It is clear that our sport has a perception issue, almost certainly related to the recreational side if bowling. I believe we made progress in correcting that image.

     During the SportAccord Convention the group was also able to present a demonstration of bowling in the host hotel bowling center, led by Guerrero. The demonstration was attended by many of the same sports leaders that we had met at the booth.

    Guerrero (pictured right), a former World Ranking Masters champion and one-time PBA Regional titlist, offered instruction to the attendees, many of whom took advantage of the opportunity.

     The SportAccord booth and demonstration opportunities were made possible by a coalition of bowling organizations that have the same vision as World Bowling, that is to see the image of our sport improved, and for bowling ultimately to be in the Olympic Games.

    Specifically, the Bowling Proprietors' Association of America (BPAA), the United States Bowling Congress (USBC), Brunswick Corporation, Storm Bowling, Kegel and World Bowling, collectively the "Friends of Bowling", have pledged almost $500.000 to ensure that World Bowling has the resources to adequately approach these issues.

    Special thanks go to Ebonite International, which provided the services of Clara Guerrero.

    Over the next 18 months World Bowling's efforts will include invitations to IOC members and media to various functions and activities, such as our World Championships and Bowl Expo, general promotion and marketing of our sport, and perhaps an office in Lausanne, Switzerland (the IOC officially recognizes the city as the Olympic Capital).

    World Bowling is made up of 129 bowling federations from around the globe and governs the sport throughout the world. For more information on World Bowling, click here.

    Updates will be provided as these occur.


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