Bowling summit gets rolling in Florida


    Bowl Expo

    Hall of Famer Salvino delivers energetic keynote address

    One of bowling's great characters got this bowling party started today. Carmen Salvino, the legendary American Bowling Congress and Professional Bowlers Association Hall of Famer and top level bowling coach, displayed his trademark energy and enthusiasm during his keynote address at the 15th annual International Bowling Pro Shop and Instructors Association International Educational Conference and third annual Bowling Coaches Summit at the Wyndham Orlando Resort.

    The always enthusiastic Salvino covered a wide range of topics during his speech, from bowling's need to continue to grow its professional coaching program, the early days of the PBA and the importance of entertainment value in the sport.

    "All credible sports have professional coaches," said Salvino, 71, a United States Bowling Congress Gold level certified coach. "We've got the greatest sport in the world. We need coaching."

    Being professional and taking the sport seriously is important, but Salvino told coaches and pro shop personnel also to remember that customers are in bowling to have fun, the same philosophy he held as a colorful and entertaining competitor who collected 19 Tour titles.

    "We want to learn something, but we want to have fun," said the PBA Charter Member. "I was an entertainer first. Be yourself but be entertaining." Salvino ended his address by saying that the USBC, along with the bowling industry, must work together for the betterment of the sport.

    "We need to start uniting," he said. "We need to go forward as a group because that's where our power is."

    Other opening day summit highlights included:

    USBC High School, USBC Collegiate update: Director of USBC High School and USBC Collegiate Jeanne Klescewski provided a brief update regarding the Interscholastic Coaching Certification Program. An elite lineup of trainers who are USBC Coaching certified coaches will conduct clinics across the United States to train coaches.

    USBC Coaching update: Director of USBC Coaching Bob Maki encouraged coaches to enroll in the new USBC Bronze level certification, which has been significantly upgraded. Maki also mentioned that of the nearly 300 attendees at this year's summit, 57 were first-time attendees.

    Marketing seminar: Industry marketing expert Paul Kreins offered strategies for coaches and pro shop personnel to follow to help them with customer service and providing instruction in bowling centers.

    Improving communications workshop: Dr. Dean Hinitz provided ideas and exercises for allowing coaches and bowlers to learn more easily and to recognize different personalities. Pro shops add revenue through coaching: Panelists Warren Friedl, Tinley Park, Ill., Al Louie, Pinole, Calif., Bill Morton, Portage, Ind., and Karen Pullman, Sandy, Utah, discussed revenue-enhancing strategies for pro shops and coaches.

    Sponsored by USBC Coaching, IBPSIA, USBC Collegiate and USBC High School, the event includes a host of informative and exciting seminars and workshops conducted by the sport's experts.

    The IBPSIA/Coaching Summit continues through June 28. Other top speakers for the remaining two days include:

    * USBC Chief Executive Officer Roger Dalkin, keynote speaker at the June 27 USBC Coaching awards breakfast sponsored by USBC
    * PBA President and Chief Executive Officer Steve Miller
    * Director of USBC Sport Bowling and former PBA touring pro Steve Wunderlich
    * USBC Coaching Gold coaches Pat Costello, Susie Minshew and Rod Ross