World Bowling finalizes invitation strategy for Abu Dhabi World Championships

    11/18/14

    World Bowling News

    2014WorldBowlingLogo.jpg

    According to its November Newsletter (2014-11-17 issue), World Bowling has finalized its invitation strategy for the 2014 Men's World Championships which will be held December 4-15 at Khalifa International Bowling Center in Abu Dhabi, United Arab Emirates.

    2013WTBACongressKevinDornberger.jpgIn his "Friends of Bowling Report", which was sent to all World Tenpin Bowling Association member federations, World Bowling and WTBA president, Kevin Dornberger (pictured right), United States, informed that bowling's world governing body has invited the President of the Commonwealth Games Federation (also an IOC member) and the CEO of CGF; and three Olympic media outlets, Around the Rings, Inside the Games and the Associated Press (AP).

    "Given the likelihood that we will have VIP attendance during the December 13-14 time period of the World Championships, it is vital that we all present the most professional appearance possible," Dornberger (pictured right) said.

    2014MWCLogo.jpgWTBA is working on a sponsor/media interview board to be used in conjunction with in-center video interviews immediately after squads finish; a professional MC to handle announcements and downtime; in-center entertainment for lengthy downtime periods (re-oiling); scoreboard-size overheads with current standings, lane placement and other important media and spectator information; and a software system that would summarize and display readily understandable medal challenger (top 4) information as trios and team squads are finishing their second block of three games.

    "This has proven to be challenging", Dornberger stated. "We are working on the bugs".

    BowlingdigitalBanner.gif Bowlingdigital will cover the 2014 Men's World Championships live from Khalifa International Bowling Center in Abu Dhabi featuring reports, results and photos. On-site coverage will commence Thursday, Dec. 4 with the Opening Ceremonies all the way through to the Masters finals on Sunday, Dec. 14.

    The entire Abu Dhabi World Championships will be live-streamed through the assistance of United States Bowling Congress and all squads/athlete scores will be simultaneously available through internet live-scoring.

    "We are also looking at other issues that may affect our image." Dornberger said. "We will discuss some of these at the Team Managers' Meeting (Thursday, Dec. 4).

    WTBA continues to develop worldbowling.org into a world-class sports website.

    "We are currently developing additional news features that have been available after the first of November", Dornberger said. "We will also add the capability to add live-streaming and the live athlete/coach interviews to the website. We continue to run ads with Around the Rings and Inside the Games within the boundaries of our budget."

    One result is that respected Olympic media outlets are becoming more aware of World Bowling and the sport is receiving more coverage. The latest example is the World Bowling Tour Finals media release that was distributed October 23.

    It was picked up as the lead story by Inside the Games. To read the full article click here.

    US Today also published an article on the new scoring system on their first page. To read the full article click here.

    "We are starting to receive more attention from mainstream media, most notably the Associated Press", Dornberger stated. "I did an interview in Korea during the Asian Games, as a result AP distributed a story headlines 'An end to the perfect 300? Hungry to be in Olympics, World Bowling eyes radical overhaul'. To read the full story click here.

    The story was picked up by over 300 global media outlets, and over 200 U.S. newspapers having a total circulation between 50 to 100 million.

    OlympicRings.jpgDornberger ended his report with positive news on the potential IOC expansion of future Olympic programs is positive. "IOC President Bach said recently that their Executive Committee will propose to the Special IOC session in December sweeping changes to the inclusion of sports in future Olympic Games," Dornberger said.

    "He gave no specifics, but we will know more no later than the end of December. World Bowling appreciates the continued support of our current Olympic effort by the WTBA member federations and the Friends of Bowling".

    World Bowling's partners in the bowling industry to assist in bowling's Olympic effort include the United States Bowling Congress (USBC), the Bowling Proprietors of America (BPAA), Brunswick, Storm and Kegel.

     


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